BIOTA Smart Home is a cutting-edge technology company committed to revolutionizing modern living through innovative smart home solutions. Our technology seamlessly integrates into lifestyles to provide convenience, security, and energy efficiency. We prioritize customer-centric design and strive to create user-friendly experiences in our products and services. Our mission is to transform homes into intelligent, connected spaces that offer comfort and peace of mind.
Position Overview
The Product Marketing Officer at BIOTA Smart Home will play a critical role in developing and executing marketing strategies that promote our smart home products. You will work closely with product management, sales teams, and creative departments to create compelling messaging and campaigns that highlight the benefits and features of our solutions. Your primary goal will be to drive market awareness, customer engagement, and sales growth.
Key Responsibilities
- Develop and implement marketing strategies and campaigns that effectively showcase BIOTA’s smart home products.
- Conduct market research to identify trends, customer needs, and competitive landscape, informing product positioning and marketing initiatives.
- Create engaging marketing content, including product descriptions, promotional materials, and social media posts that resonate with target audiences.
- Collaborate with the sales team to develop training and support materials that equip them to effectively communicate product benefits to customers.
- Monitor and analyze the performance of marketing campaigns, adjusting strategies based on data-driven insights to enhance effectiveness.
- Coordinate with external agencies and vendors to execute advertising, promotions, and events.
- Ensure consistent branding and messaging across all channels and marketing materials.
- Organize and participate in product launches, webinars, and industry events to showcase our products to potential customers and partners.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 2+ years of experience in product marketing, preferably in the technology or consumer electronics industry.
- Strong understanding of marketing principles, brand strategy, and customer engagement.
- Excellent written and verbal communication skills with a knack for storytelling and creating compelling content.
- Proficiency in digital marketing techniques and tools, including social media, email marketing, and SEO.
- Strong analytical skills, with experience using data to inform marketing decisions and strategies.
- Ability to work collaboratively in cross-functional teams and manage multiple projects simultaneously.
- Familiarity with smart home technology and market trends is a plus.
Why Join Us
At BIOTA, we foster a collaborative and innovative work environment where every team member is valued. You will have the chance to contribute to the future of smart home technology while growing your skills and career in a fast-paced industry. Join our passionate team as a Product Marketing Officer and help us shape the future of connected living.
How to Apply
If you're excited about marketing and technology, we want to hear from you!